The campaign to fill 100 apprenticeships within 100 days is being stepped up in Blackpool with a road show.
Young people in the resort can find out about the benefits of doing an apprenticeship and taking the first step into long term employment.
People can pop along to the special stall set up outside the Sports Direct shop on Bank Hey Street for a fortnight between 10am and 4pm.
In Blackpool, the number of 16-24 year olds not in education, employment or training stands at around 1,700.
Chris Maughan, Cabinet Member for Youth Employment, said: “It’s really important to get the message out their about apprenticeships.
“Apprenticeships are a great way to give young people a taste of work while they continue to learn new skills.
“Not only does it increase their employment chances but it also helps them grow as an individual.
“The road show is a great way of getting the message out to young people who are in the town centre during the summer holidays and look forward to seeing its success.”
It comes as Blackpool Council and the National Apprenticeship Service undertake a challenge to fill 100 apprenticeships in 100 days.
Since the launch two weeks ago, the campaign has created 30 new posts in various sectors across the town.
New laws mean that young people are now expected to stay in a form of education or training until they are at least 17-years-old. Apprenticeship positions allow young people to learn new skills, as well as gaining experience.