Retailer Cartridge World Cleveleys has launched an ‘amnesty’ enabling consumers to save between 30 and 50 per cent by using refilled ink cartridges.
The move follows BBC’s Watchdog’s recent investigation which reveals that ink in branded cartridges can cost more than vintage champagne.
Cartridge World helped the consumer affairs programme, broadcast on May 1, to raise the issue of the inflated cost of ink in branded printer cartridges, the significant reduction in ink levels, the page yield and that some manufacturers fail to inform consumers of the volume of ink on pack.
Keith Houghton, franchisee of Cartridge World Cleveleys, on Rossall Road, is now urging shoppers to take part in the amnesty and swap their empty branded original ink cartridges for a refilled cartridge. He said: “We welcomed the investigation conducted by Watchdog as we feel very passionately that the cost of branded printer ink cartridges has become unreasonable.
“This will help us raise awareness amongst consumers that there is a cheaper and equally viable alternative.”
The root of the problem lies with the size of the sponge holding the ink in the cartridge. Despite many cartridges looking the same on the outside, the sponge inside has been reduced significantly and now holds less ink.