£1 million boost from new hotel

Building work continues at Travelodge site, St Annes, December 1, 2011.
Building work continues at Travelodge site, St Annes, December 1, 2011.
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ST ANNES’ newest hotel is set to bring almost £1 million per year to the town.

But a trade leader says parking in the town centre must be opened up to cater for the new hotel, which has no designated car park.

Travelodge bosses say their new Clifton Drive South hotel –above Marks and Spencer – will create £961,000 in its first year for the local economy, and create 15 jobs in the process.

The hotel, prioritised for completion in time for The Open golf tournament by the chain, will open its doors well ahead of the event in March.

The budget hotel chain’s research has shown that an average £36 per person is spent in the local economy by those staying in a Travelodge in its first year of operation.

Travelodge chief executive Guy Parsons said: “We are delighted to be opening even more new hotels and creating even more new jobs this year compared to 2011.

“Despite the ongoing tough economic climate, Travelodge is continuing to open hotels at a faster rate than anyone else and create much needed jobs; which is exactly what the British economy needs right now.

“The demand for good quality budget accommodation is growing at such pace across the country, that we have added 146 new UK locations to our target requirements list. Therefore we can build more hotels in the locations where consumers need them.”

While the investment the hotel is bringing has been welcomed, some concerns have been raised over the parking situation in St Annes town centre.

Arnold Sumner, of the town’s Chamber of Trade, said: “The additional income is very welcome in St Annes.”

But he added: “However there are concerns as the car parking situation in the town is very challenging.

“The multi-storey car park is not open late and on-street car parking is mostly one hour.

“If people park up in the wrong place and get a ticket, they won’t want to come back to the town again.”

Mr Parsons said that the St Annes scheme proved that his firm could move swiftly to complete projects. He added: “Our ability to raise finance means that we are able to move quickly when other companies remain strangled by red tape.

This, coupled with our ability to be flexible and innovative, ensures we are in a very strong position to achieve our target of having 1,000 hotels by 2020.”