THE famous Central promenade party pub re-opens its doors this weekend, but is now owned by Burning Night Ltd, a company which operates a similar Bier Keller in Leeds city centre.
“The name is the same, but this is a new Bier Keller for a new generation,” says assistant manager Ian Murphy.
The 400-capacity basement bar is modelled on the Leeds venue, which itself was inspired by German beer festivals.
“We’ll be having oompah bands, imported beers, staff dressed in Lederhosen, beer steins, German food and plenty of dancing on tables and chairs,” said Ian.
The Leeds outlet has proved a huge success, with weekends already booked up throughout June, and the Blackpool management team are hoping for the same success here.
“This one is bigger than Leeds, but a lot of people already know about it because of its previous Bier Keller name,” said fellow assistant manager Philip Crouch. “We are open every day, and there will always be something going on in the evenings.”
Sports events would also be screened, and the venue will feature the resort’s first full big-screen 3D projector.
Well-behaved stag and hen parties will be welcome, said assistant general manager Matthew Moore.
“There will be fish bowl cocktails for hen parties, because we are aware that where the girls go the boys will follow,” he said. “But are also aware of the reputation that the venue has had in the past.
“We will be providing top service from well-trained staff and value for money,” said Ian. “The name may be the same, but everything else has changed. This is a change in style from the old Bier Keller, as everyone who turns up to try us out will discover.”