A CUT price parking scheme is to be trialled in a bid to ease traffic build-up.
Blackpool Council has agreed to a pilot project to operate in South Shore between April and December, giving hoteliers chance to buy 48-hour parking vouchers for £5 instead of the usual cost of £12.
It is hoped the move will encourage guests to use car parks rather than parking on the streets which denies residents and other businesses parking spaces.
The vouchers will be eligible for use in South and Lytham Road car parks only.
Waterloo councillor Tony Lee said: “It is causing friction with local people who cannot park because the streets are full.
“We are hoping by offering a voucher, it will encourage visitors to use the car parks.
“It also means hoteliers can offer parking.”
Patrick McPartling, of the Briardene Hotel on Osborne Road, and a member of the South Beach Business Forum, said there was huge pressure on parking on the streets in the area.
He said: “We have argued for a long time the car parks are too expensive in South Shore, and so people won’t use them and want to park on the streets.
“The voucher will give good value at 48 hours for £5, and people who are staying overnight deserve to get something back.”
The discount represents a 58 per cent saving, but will not be available on bank holiday weekends.
The scheme has been agreed as part of the annual review of parking charges.
All on-street charges are to remain the same, and the only increased tariffs will be at South King Street, Cocker Square and Cocker Street car parks where charges will increase from £2 to £5 for a 12 hour long stay.
They will also bring in a £2.50 fee for three hours and £4 charge for eight hours.
Other increase will see residents parking permits go from £10 to £12.50, raising an additional £22,895 in revenue for the council,
Coun Fred Jackson, cabinet member for streets, said: “In comparison to other locations around the country, the scheme will still offer good value for money, making it cheaper than almost all nearby areas.”