Beaches win top cleanliness award

A crowded Fleetwood beach
A crowded Fleetwood beach
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TWO beaches have received a top quality award for their excellent conditions.

Jubilee Beach, Cleveleys, maintained the Quality Coast Award they received last year, while Ferry Beach, Fleetwood, won the same award for the first time.

Jane Littlewood, from Visit Cleveleys, says Jubilee Beach’s ability to maintain its award – which is awarded by Keep Britain Tidy – is “great news” for the town.

She said: “I live on the sea front and the water looks great and is appreciably cleaner, certainly more than what it was 10 years ago.

“The work that has been done to keep it clean should be applauded and it definitely creates a better impression for visitors. It’s important because the Promenade has put Cleveleys on the map, but this award has definitely attracted a lot more people here.

“As long as pollution is controlled there are more awards to come for Cleveleys.”

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A total of eight beaches received Quality Coast Awards in the North West, the same as last year.

The awards are handed out to beaches which are litter-free, have good facilities and are safe to use.

Fleetwood’s Marine Beach lost its Quality Coast Award after it was not nominated when it failed a recent water quality test. Coun Peter Murphy, responsible for refuse collection at Wyre Council, said: “This is great news.

“A trusted award like this reassures people that efforts are being made to look after a very valuable asset for Wyre.

“We can also officially say that our beaches are among the best in the country, which is a major boost for tourism.”

Work to further improve all of Wyre’s beaches will be covered in a beach management plan due out this summer as part of the draft Flood and Coastal Defence Strategy.

Phil Barton, chief executive of Keep Britain Tidy, which is responsible for the Quality Coast Award, said: “The continuing high standards of our beaches are testament to the hard work carried out by beach managers throughout the year in order to provide clean and safe beaches for everyone to enjoy, whether you live on the coast or are a visitor.”

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