Backed by a legend...

Jimmy Armfield (right) with Chief Exec David Houston, Store manager Laura Brennan at the new Trinity Hospice store in St Annes.

Jimmy Armfield (right) with Chief Exec David Houston, Store manager Laura Brennan at the new Trinity Hospice store in St Annes.

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A FOOTBALLING legend has urged residents to back a vital fund-raising venture.

Trinty Hospice president Jimmy Armfield cut the ribbon at the hospice’s brand new St Annes Square shop yesterday, and said he was delighted to be in the town.

The shop, on St Annes Road West, is the first the Bispham hospice has opened in the Fylde, and bosses hope it will provide a valuable source of revenue.

Trinity’s chief executive David Houston told The Gazette: “These are tough economic times and our shops are a vital revenue stream.

“The St Annes shop will help us raise funds which will go towards caring for people from all across the Fylde coast.

“Several supporters had asked us why we had never had a presence in the town before.

“It was a case of waiting for the right opportunity and we are thrilled to be here.”

The shop will be managed by Laura Brennan and staffed primarily by volunteers, including Sandra Madden, who helped out on the opening day,

She said: “I have been waiting for the right volunteering opportunity to come along and I’m really pleased to be part of the Trinity Shops network.

The shop’s opening came just days after hundreds of local people took part in the Hospice’s annual Beaverbrooks bike ride, an event which raises around £20,000 a year.

Anyone interested in volunteering at the shop should contact Diane Stonier on (01253) 359374.