There was a touch of glamour at a Cleveleys supermarket as a special guest helped shoppers pack their bags.
The new Miss Fylde Coast, Decia Mortimer, was on-hand to offer bag-packing as part of her mission to raise money for the Miss England chosen charity, Beauty With A Purpose.
The 19-year-old, from Poulton, is now getting ready for the finals of the Miss England competition on Monday, which take place in Torquay.
And she nearly didn’t even enter the Miss Fylde Coast contest – the first beauty contest she has done – it was all down to her mum, Michelle.
Decia also scooped the title for this year’s charity category – raising the most money for the competition’s chosen charity, The Variety Club.
Decia, a former St George’s School pupil, said: “I was scouted on a night out in Blackpool and was handed a flyer, which I read and put into my clutch bag. The next morning, my mum got the key out my bag and found the flyer, she entered the competition in my name – she didn’t tell me until afterwards!
“When I got through to the final, I felt ecstatic and couldn’t believe it.
“I did a sponsored swim with no arms, just kicking, for a mile, which I completed in 37 minutes, and I raised £903 for Variety, the children’s charity.
“I honestly didn’t think I had a chance of winning Miss Fylde Coast.
“I had to buy my first ever evening dress for the final, which I loved.
“When I was crowned, it felt like a dream – words can’t describe how happy I felt.
“And if it wasn’t for my beautiful mum I wouldn’t be Miss Fylde Coast.”
Decia, a former national swimmer who loves horse-riding, is now gearing up for the Miss England final.
Last week, she was one of just 14 girls chosen for a Beach Beauty contest in Torquay.
Decia added: “Taking part in the Beach Beauty contest was great, all the girls were really nice and so beautiful.
“I am so happy to be taking part in the Miss England final.
“I decided to do a bag pack at Tesco to help raise money for the Miss England charity, Beauty with a Purpose.
“And the Imperial Hotel have kindly given two nights’ bed and breakfast for an auction, and they allowed me to use the pool for a photoshoot.
“I would really like to do more things for charities, and also would love to go into schools to talk to girls about taking part in Miss Fylde Coast Junior and my experience.
“It’s something which really boosted my confidence.”