Vulnerable children in Blackpool are set to benefit from nearly £400,000 from the Big Lottery Fund.
The resort is one of 15 areas across the country to be awarded the funding to provide services to support under threes.
In Blackpool, £393,754 has been awarded to The National Society for the Prevention of Cruelty To Children (NSPCC) to work in partnership with local voluntary groups, the local authority, and health teams to deliver a variety of services – primarily within children’s centres – to families in the wards of Claremont, Bloomfield, Talbot, Park, Brunswick, Victoria and Clifton.
The project will provide services around nutrition and health, communication and language, social and emotional wellbeing, and invest in a systems change.
Plans include a healthy start campaign which will deliver a peer-led breastfeeding programme, access to a community nutritionist, and working with planners to ensure a good diet.
The cash is part of the Big Lottery Fund’s £165m investment to improve the futures of more than 10,000 vulnerable babies across England.
The investment, A Better Start, aims to improve the physical, emotional and psychological foundations built during a child’s first few years, the most rapid and important phase of their development.
Coun Sarah Riding, cabinet member for children’s services on Blackpool Council, said: “This money will go towards joint working around early intervention including tackling issues such as the prevention of neglect.
“It will be for the work we do with our most vulnerable families in Blackpool, and it will help us reach out to more of these families.
“There has been a lot of negative press for Blackpool recently, but bids like this are only successful if you show you are doing the right things, so it also means we are being recognised for the work our people do.
“We know our staff are brilliant and work really hard.”