£214m tourism boost

Brigette Hunter, Ronnie Murray and Wendy Murray at the Lytham 1940's festival
Brigette Hunter, Ronnie Murray and Wendy Murray at the Lytham 1940's festival
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Lytham Festival and the town’s 1940s weekend helped support 2,167 jobs in Fylde – with £214.3m of spending in the borough through tourism.

Marketing Lancashire research, released this week and localised to Fylde, comes after 40,000 people visited the weekend’s Lytham 1940s Wartime Festival.

With 60,000-plus visiting the Lytham Festival ‘proms’ the weekend before, Fylde tourism chiefs claim the numbers show the success of the area’s events-related tourism strategy.

The research shows that tourist/visitor expenditure increased by 3.5 per cent between 2013 and 2014 and that five per cent of Fylde’s workforce is wholly or partly engaged in tourism-related work.

A total of 3.067m ‘visitor days’ were spent in Fylde: most were day visitors although accommodation providers gained with 1.641m nights being spent in the area.

A total of 2.584m day visits generated £84.9m for the local economy.

Coun Cheryl Little, chairman of Fylde Council’s tourism and leisure committee, said: “We’ve just seen a fantastic Wartime Festival attracting 40,000 people to the area.

“Residents and visitors had a great time and the event is now one of the biggest of its kind in Britain.

“It follows the area’s success in attracting stars such as Faithless, Jimmy Somerville and Billy Ocean to the Proms and, the weekend before that, to the nationally-renowned kite festival.

“High-profile events such as these have raised Fylde’s reputation nationally as a location for quality events: this has a knock-on effect for the number of day visits and the total amount spent in
 hotels, cafes, restaurants and bars.

“A full six per cent of the Fylde economy is tourism related and that benefits workers as well as local businesses. Everyone has worked together on this, including businesses which have improved
 the standards of accommodation and the training of staff.

‘The Wartime Festival is the latest success. I met visitors from across Britain and, indeed, the world.

“We could never have imagined the attraction it would become when we held the first one in 2010.”