Parking fees will be set at £2 in some of the resort’s largest car parks throughout June as Blackpool welcomes a bumper month of events.
Shoppers and holidaymakers coming to the Fylde coast for a day trip or a summer holiday will be greeted with the new and improved 24-hour price at South, Central Beach, Lonsdale Road and Central Coach car parks.
Marketing Blackpool has worked with Blackpool Council to secure the deal, which has won the backing of tourism bosses during the month of Blackpool Pride, Veterans’ Week and the Sand, Sea and Spray Urban Art Festival.
Claire Smith, president of Stay Blackpool, said: “It’s marvellous because the season is going to be tougher than what we’ve seen in recent years because we won’t have the golf, or the Magicians Convention, and whatever the Government says, we are still in recession.
“We may well have the staycation effect but now we have the Resort Pass and car parking and it’s brilliant for everyone.
“It encourages day trippers, visitors who stay longer and it’s absolutely wonderful.”
Natalie Wyatt, Managing Director of Marketing Blackpool, said: “This is a great initiative.
“It will, hopefully, encourage more people to visit the resort.
“We are aware of just how important it is for people to save money where possible and if visitors to Blackpool can save a few extra pounds on their parking then that is great.”
“June is a really busy month for events and activities in the resort so we are pleased to have been able to negotiate with the council a rate that many people will benefit from.”
Car parks prove to be controversial
Blackpool’s car parks have recently shown to be a significant earner for the council.
Last month, figures revealed more than £1.2m was raised by Blackpool’s Central Car Park, on Central Drive.
The car park has space for 696 cars and made £1,273, 718 and £78,670 in fines for the council.
The authority has also been on the receiving end of criticism over parking.
In October last year, traders feared there would not be enough spaces once work began on Talbot Gateway.
Four car parks were closed as work got under way to revamp the area and shop owners were concerned it would put people off coming into the resort.
However, the council allayed fears by revealing there were 3,339 spaces available over the Christmas period in the town centre.