The proposals for a new £4m indoor illuminations attraction have been welcomed by tourism leaders who hope it attract more visitors to the resort.
Coun Graham Cain, cabinet member for tourism and culture on Blackpool Council, said: “This is an incredibly exciting project for 2014 which brings with it a proven track record and a reputation for quality.
“This is the type of attraction that only an expansive and diverse events space like the Winter Gardens can accommodate.
“We have been working on the plans for several months, and believe this is going to bring in people from around Europe to see this spectacular event.”
Michael Williams, managing director of Crown Leisure which operates the Winter Gardens, said: “Olympia is an amazing space within the Winter Gardens and this world class exhibition will provide another reason for people to visit, come rain or shine.”
Jayne Mills, of Harts Amusements in Bispham, said: “I think it will draw in a different crowd to Blackpool.
“This is going to be the biggest indoor illuminations in the world, and the only one in Europe, so I am hoping it will bring in visitors from Europe who don’t mind paying to see something.”
Martin Ruddy, of the King Edward Avenue Association made up of hoteliers, said: “If they are running it all year, I hope that will extend the season.
“For example it could help bring more visitors in around Christmas.”
Hotelier Shirley Hunt, of the Friends of the Illuminations, said: “My only worry is it is another thing for people to pay for, so I would like them to keep admission costs down for example by including it within the Resort Pass.”
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