One Jonathan Ross is enough for most people to handle.
But the TV star, who is set to switch on Blackpool Illuminations on Friday, was present in abundance as Ride the Lights got underway last night.
Hundreds of ‘Wossie’ masks were handed out to cyclists as they gathered on the Tower Festival Headland ahead of the annual pedal along the Prom which has become the traditional curtain-raiser to the lights.
Natalie Wyatt, managing director of Marketing Blackpool, said: “Ride the Lights is a sneak preview for the Switch-On on Friday and the masks were a nice way of connecting all the events.
“We asked Jonathan if it was OK to put his face on the mask, and he said yes.
“He is very excited about coming to Blackpool and is a great ambassador for us.”
Around 12,000 cyclists were expected to ride between South Shore and Bispham for a first view of the 2013 Illuminations.
Andrew Halliwell, 28, of Newcastle Avenue, Blackpool, said: “It’s my second year doing it, and I loved it last year. It is a brilliant event.
“Blackpool is a cycling town now and this is a great way of encouraging people to take up cycling, and you get to see the Illuminations at the same time.
“It’s great to see so many people here enjoying taking part.”
Sharon Hope, from Bispham, was cycling with her children Molly, 11, and Alfie, nine.
She said: “It is really good fun and there is a fantastic atmosphere.
“I have done it for the last three years and when you get home, you are really buzzing. There are so many people taking part.”
Some cyclists had travelled from far and wide to join the throngs on the Promenade, which was traffic-free for the event.
Michael Dudson-Humphreys and his daughter Mia, nine, were visiting from Staffordshire and had dressed up in ‘onesies’ for the night.
Michael said: “This is our first time at Ride the Lights, but we come to Blackpool a lot and decided to do it this year.”
Gemma McAuley, from Darwen, was with her mum Linda, and sons Keane, nine, and Ty, eight.
She said: “We always come along for the Illuminations, everyone loves them.”