A STATE-of-the-art electronic screen is to be fitted to the front of one of Blackpool’s most famous Victorian landmarks.
The LED screen will be fitted to North Pier and used to display images from the historic structure’s past as part of celebrations to mark its 150th anniversary next year.
Owner Peter Sedgwick said: “North Pier is the oldest attraction in Blackpool and we want to celebrate that by showing people the history of the pier from over the years.”
Peter’s daughter Renee added: “Installing the screen is part of our plans to promote the heritage of the pier.”
The screen, which will also be used to promote events, will be installed on the facade of the Grade II North Pier facing onto Talbot Square after town hall planners approved an application for advertising and listed building consent.
Heritage chiefs welcomed the move which they said would help preserve the landmark by advertising events there and showcasing its history.
Elaine Smith, chairman of Blackpool Civic Trust, said: “We want to see North Pier used and being successful so if updating the screen to a modern electronic one encourages more people to go to the pier, that is a good thing.
“It is a place of entertainment anyway, and so we can understand why they want to replace the existing advertising with something much more modern.”
The screen, which will be six metres wide by nearly three metres high, will replace an existing rotating advertising board and will be using the same mountings.