Cheese rock – but is it Wensleydale?

Wallace and Gromit with the cheese flavoured Moon Rock and (below) on the new Thrill O-Matic ride.

Wallace and Gromit with the cheese flavoured Moon Rock and (below) on the new Thrill O-Matic ride.

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Wallace and Gromit have been getting into the traditional seaside spirit at Blackpool Pleasure Beach as chief tasters for their new cheese flavoured Moon Rock.

Bosses at the attraction commissioned cooks to come up with a tasty treat for visitors to try when they experience Wallace and Gromit’s new Thrill-O-Matic ride, which has its grand opening on April 24.

Wallace and Gromit on the new Thrill-O-Matic ride which has its grand opening on April 24 at Blackpool Pleasure Beach.

Wallace and Gromit on the new Thrill-O-Matic ride which has its grand opening on April 24 at Blackpool Pleasure Beach.

Amanda Thompson, managing director of Blackpool Pleasure Beach, said: “Everyone knows Wallace and Gromit’s favourite food is cheese so we have decided to go with a traditional treat and make cheesy rock for everyone to enjoy!

“We know everyone who comes to visit Thrill-O-Matic will love the rock as it’s so tasty and they’ll want to come back again and again to get some more.”

The rock is on sale in the new Wallace and Gromit shop which sells souvenirs of the dynamic duo following their adventures inside Thrill-O-Matic.

The £5.25m ride follows the eccentric inventor and his canine companion on their adventures.

There will also be a chance to get up close and personal with Wallace and Gromit as well as meeting some of the characters from the animations.

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