Officers and town centre management staff can now use the latest "Bluetooth" technology to send pictures and messages out to mobile phones in the nearby area.

The latest cyber policing technique works via a laptop computer which is loaded with a message or picture.

That message is then transmitted to all Bluetooth-enabled mobile phones in a 300-metre radius of the laptop, allowing mobile phone users to receive it and read it in seconds.

With PC Steve Hardman in control, the demonstration worked perfectly, the message transmitting to our reporter's mobile phone instantly.

And Chief Insp Neil Chessell said the scheme, which has just come into use, will be a big help in the fight against crime.

He said: "This technology has been used successfully in other force areas to provide vital information to police, especially when searching for vulnerable children or adults missing from home or seeking witnesses for crimes within a particular area.

"I very much hope the people of Blackpool will embrace this new technology and digest these messages, making contact with police if they are able to help in any way."

Bluetooth uses wireless technology, which transmits a signal to nearby mobile phones without needing their number.

Among its uses, officers plan to send out messages to warn motorists to step up their car security if there has been a spate of thefts, circulate pictures of missing people and put out witness appeals for high profile crimes.

They believe it could help catch criminals and prevent crime, saving residents and holidaymakers a fortune.

From top detectives to uniformed bobbies and Blackpool town centre's crime wardens, staff have already been getting to grips with the new kit.

The technology was used during recent investigations into high-profile crimes, such as the death of 45-year-old David Clarke on Mereside estate, and a sex attack on Hornby Road.

An appeal for witnesses, and an image of a suspect, were sent out to phones locally, with top investigators declaring the use a success.

Taking no more than half-an-hour to send out, police specialists now believe it could serve as an effective way of searching for help.

And with four laptops now in action thanks to an investment by the police, BSafe Blackpool and Blackpool Business Improvement District's office, a message could be on its way to your mobile very shortly.